INTELLIGENCE – STRATEGIC MARKETING – BUSINESS PLANNING

We provide consulting services to help companies define and achieve business objectives such as the increase of value for stakeholders, volume of sales and return on investment as well as specific marketing goals (for instance in retail: active customer base, in-store traffic, market share, product mix efficiency, average check, frequency of store visits, conversion rate, profitability, …) by supporting them in: 

• conducting market research, focus groups, verification of patents and trademarks;

• defining and developing business ideas, strategies for market development (including franchising and real estate), marketing plans, implementation plans, elaborating economic and financial projections, business plans and strategy for new corporate divisions, commercial channels, start-up companies; training systems (with coaching support);

• designing new formats for a) digital marketplaces (international outlook and full integration with digital ecosystems), b) retail stores, branches, shop-in-shop, restaurants, …

CO-MARKETING PARTNERSHIPS – VALUE GENERATION

Design of innovative platforms and consequent new integrated co-marketing packages generating unprecedented value by proposing a combination of commercial, promotional, sponsoring, media barter, trade and consumer marketing activities included in the co-marketing package. 

Development of global alliances and partnerships by:

•scouting candidate partners willing to co-invest in joint marketing campaigns and programs that will generate new revenues and increased value, evaluating their marketing plans and the level of synergy and complementarity,

•developing co-marketing agreements, packages and consequent platforms that support sales, sponsorship, media visibility, bartering, distribution of value-in-kind products and services.

SHOPPER AND CUSTOMER MARKETING – PROXIMITY MEDIA

We support our clients and partners to achieve their objectives in terms of sales by increasing the consumer’s conversion rate through services referring to:

•brand positioning and behavioural segmentation analysis,

•customer and shopper journey map (touch points mapping),

•projects of trade marketing and category management,

•visual merchandising plan,

•integration of proximity marketing’s tools with store zoning approach and cutting-edge innovative technology (such as for instance, footfall / drive to store, digital signage network, interactive totem, gamification, …).